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“Enabling chaos": how AppsFlyer hit 97% AI adoption across 1,300 employees
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Table of contents
About this episode
Most companies start an AI rollout with a pilot team and a measurement framework. Chily Fachler, CIO at AppsFlyer, did the opposite. He gave all 1,300 employees AI tools and told them to use them however they wanted, whether that meant recipes, personal tasks, or side projects. Personal use was the on-ramp, because it builds the habit.
"The bottom up was about enabling chaos."
The chaos had structure behind it. In parallel, Chily ran a top-down strategy called "atoms," where each department identified its core activities and targeted half of them for AI enablement. Together, the two approaches drove AppsFlyer to 97% daily AI adoption with no mandated use cases.
He walks Matt Peters through what that produced. A structured learning and development program trained 250 AI builders across departments in its first year. AppsFlyer also negotiated its AI vendors into providing company-wide training. One of the clearest results is a Know Your Customer skill built on Claude and MCP, which now prepares 300 to 400 go-to-market employees before every customer meeting.
Chily also talks about his own path to CIO, which ran through business analysis, project management, and program management rather than engineering. He explains why measurement is still the hardest problem in enterprise AI, and how Patrick Lencioni's The Five Dysfunctions of a Team became his leadership operating system.
What you'll learn in this episode
- Why personal use can be the best on-ramp for company-wide AI adoption
- How the "atoms" framework targets half of each department's core activities for AI
- How AppsFlyer reached 97% daily AI adoption with no mandated use cases
- How to train AI builders across departments in the first year
- How to get AI vendors to train your entire company
- How a Know Your Customer skill on Claude and MCP prepares go-to-market teams for meetings
- Why measurement is still the hardest problem in enterprise AI
- How to build a CIO career through business analysis instead of engineering
About Chily Fachler
Chily Fachler is CIO at AppsFlyer, the Israel-based marketing measurement and analytics platform. He built his career through business analysis, project management, and program management rather than a traditional engineering path, and his early work included leading a major multichannel digital transformation for a large UK retailer.
At AppsFlyer, he led the company's AI adoption strategy, which reached 97% daily usage across 1,300 employees. That work included a structured learning and development program that trained 250 AI builders across departments in its first year.
Resources mentioned
- The Five Dysfunctions of a Team by Patrick Lencioni
- MCP (Model Context Protocol)
- Connect with Chily Fachler on LinkedIn
About the host
Matt Peters is the CEO and Co-Founder of Fixify, where he's redefining the IT help desk for the AI era. Before founding Fixify, he was Chief Product Officer at Expel and held senior leadership roles at FireEye and Mandiant, where he helped pioneer some of the earliest managed detection and response services.
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